Gemini Advanced is the paid tier of Google's assistant: the largest models, the longest context, and the parts of Google you already use wired into it.

Inside Docs, Gmail and Drive

It works inside the Google apps rather than beside them, which is the real reason to pay for this one over any other assistant.

Long context and deep research

Feed it a whole book, a codebase or a year of notes. The research mode goes away and comes back with something properly worked through.

Storage comes with it

The plan carries a large Google One storage allowance, which for most people is worth a good part of the price on its own.